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Seed + Mill – Shopify Development

Improved our ecommerce user experience & drove more sales

Before After


Seed + Mill is a New York-based specialty food company that has built a loyal following around its silky, small-batch tahini, ground from premium Ethiopian sesame seeds. Featured on high-profile media outlets like Bon Appetit, New York Magazine, The New York Times, Food Network, and The Today Show, this boutique retailer had cemented its positioning in the specialty food market with unique, high-quality products. It now needed a little help to bring its ecommerce site to the next level with strategic development and customization to meet the high product demand it was now facing. Atigro was the perfect partner.


Proven Approach
We put together a talented team of ecommerce experts to deploy our 3-step proven approach in building a successful ecommerce site. Through discovery, our team listened to the Seed + Mill leadership team to fully understand its goals and vision for the new site. Then we created a custom wireframe around its preferred CMS platform to meet their goals while staying within budget parameters. Finally, our team customized the ecommerce site to address Seed + Mill’s functional requirements and work around complexities within the platform to deliver an exceptional user experience that made it much easier to find and order products.

Impactful Business Results
We featured Seed + Mill’s bestselling products on their homepage with a custom-built carousel highlighting customer testimonials and a customized sales icon option that would automatically display on images to promote time-sensitive offers. Atigro successfully delivered a best-in-class ecommerce platform giving Seed + Mill the functionalities it needed to drive more orders and continue its exponential growth.


“Highly customized ecommerce site! Atigro developed a beautiful new website for Seed + Mill. They modernized and transformed our site to be a highly customized Shopify ecommerce site with several advanced features. It immediately improved our user experience – making it easier for customers to find and order products as well as efficiently process orders on the backend. We’ve received a lot of positive customer feedback already about the improved site. We’ve seen a significant increase in our digital sales and now view the website as one of our biggest and most important growth channels.”

– Rachel Simons, Cofounder, Seed + Mill

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