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Content Optimized
for Search Engines

SEO performance starts with writing the highest quality content. Are you asking why you’re not ranking for a targeted keyword or why competitive content ranks higher? You may need better content or need to
build E-E-A-T.

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We create relevant, engaging and high performing content.

SEO Content Writing

We interview your experts to write content that performs in search and drives your growth goals.

Web Messaging

We craft messaging that tells what you do, stands out competitively, and drives a next step.

Content Optimization

We advise your writers on how to optimize your content to be more competitive in search.

Content Audit

Looking for unbiased insights into how to improve your content? Start with a content audit.

So, what is SEO optimized content writing?

Our 6-Step Process to High Performing Content

We go a step further than writing optimized content. We add a performance lens to everything we do so your content drives interest in your core capabilities, services or products, and drives revenue.

Relevant

Relevant to your audience’s search intent.

Highest Quality

Not just good, BETTER than competitive content.

Engaging

Engages the right audience with the answers they seek.

Targeted

Focused on target keywords where you can achieve high search rankings.

Intriguing

Captures attention with interesting content, images, audio and video.

Strategic

Builds authority as an expert and helps you achieve your revenue goals.

In our previous article on Google’s E-A-T concept (Expertise, Authoritativeness, and Trustworthiness), we discussed the importance of these factors in creating excellent, useful, and high-performing content. Recently, Google expanded E-A-T to include “experience” making it E-E-A-T. In this article, we examine the significance of Google adding “experience.” Google shares “trust” is at the center of this addition and content quality will be evaluated through the lens of the content creator’s first-hand experience on the topic.

Is your content truly optimized for search?

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